Monthly Archives: April 2015

The Importance Of SEO

The Changing Importance Of SEO The importance of SEO is still with us, my webmaster friends. But it's changing. Let's explore why that it is. As a stand-alone function or job, search engine optimization is fading. Websites have gotten a lot more sophisticated, social media is front and center and creating meaningful content has swept…
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Quick SEO

Get Quick SEO Results Want to get some quick SEO gains? Here's something you can do for your web pages that's completely within your control and can often move your pages higher in search engines results fairly fast. I'm talking about re-doing your meta title and description tags for your web pages and blog posts.…
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Google Penalties And The Economic Impact

Google Penalties Economic Impact Google penalties are more than just an annoyance and lost traffic. They can spawn economic impacts that cause businesses to shut down sites and buy new domains to start over. In particular, Google Panda and Penguin penalties are harshest ones a webmaster can have levied against her site. Why? Because if…
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Guest Blogging Safely

Is Guest Blogging OK? You may have heard that guest blogging is a bad SEO practice, but that's only partially true. While teaching and consulting, I run across a lot of folks who think it should never be done, because they heard that Google now considers this a black hat SEO tactic. Again, that's sort…
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