Information Architecture & SEO Information architecture (IA) is a discipline where an individual or a team organizes a web site's content so it's easier for users to find quickly. There are multiple layers to implement for IA, but what I want to concentrate on today is illustrating how the lack of IA can negatively impact…
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Web Crawler
Is A Web Crawler Giving Up On Your Site? A web crawler is an automated program that is sent from search engines to crawl - analyze - all the pages on your web site. However, two domains I'm working on now illustrate how you can cause a crawler to give up on finding the most…
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Learn SEO
Learn SEO To Know How To Do It Right If you learn SEO, nobody can ever con you into doing black hat tactics that will get your site in deep doo-doo with Google. You might think this post is going to be a sell for my courses. It's not. All I want to do is…
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Speaking Skills & SEO
Speaking Skills To Help Your Prospects & Clients Understand SEO Good speaking skills make you a better search engine optimizer. Why do I say this, and how is it possible that speaking skills can help or hurt you as an SEO professional? Let's see why. SEO is still poorly understood by the average business owner…
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