Do Keyword Research To Rank Better Keyword research is to me, still to this day, the most fundamental task you do as an SEO professional. And yet, so many of my students and clients have never done it! In this post, I'll go over: Why it's so important How to do it How to analyze…
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content audit
Doing A Content Audit To me, a content audit is like deep cleaning your house, whether it's just one room or the whole damn thing. Inventorying what you've published lets you do several things: You can see if there's old, outdated content that's no longer relevant You have "thin," or incomplete content that could be…
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Keyword Stuffing
Keyword Stuffing - Kicking It Old School SEO Keyword stuffing is an old, old, OLD SEO trick. As a matter of fact, I don't see it much anymore. However, I still get well-meaning students in my SEO training classes asking if it's OK to do this. There's never too much of a good thing, is…
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How SEO Works
How SEO Works Let's talk about how SEO works. I'm going to cover the basics to give you an idea of the steps you need to complete to get your pages and posts to show up higher in search results. First, it's all about keywords and phrases. As I like to say: "If you don't…
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