Keyword Ranking - How Close Should You Monitor? Keyword ranking checks is probably my least favorite activity to do either for myself or clients. While there are many, many reasons why, the most important one is this: You have absolutely no control over how you're ranked for keyword phrases. It's all up to Google. That…
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Phishing Websites
Are Phishing Websites On The Rise? Phishing websites search results appears to be on the rise. I've been doing some client work this morning around a particular long-tail keyword phrase, and I'm going deep - 15 to 20 pages down in search results - and I'm seeing a pattern. Let's take a look at what…
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What Is Interactive Media
What Is Interactive Media? Just what is interactive media, and why should you care? Well, first off, interactive media or content is information that you actively take actions on when consuming it. You are doing something. Interactive media types include: Assessments - find out things like your personality type, health conditions, etc. Calculators - figure…
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SEO Work Plan
Create An SEO Work Plan Doing SEO work shouldn't be seat of the pants, disorganized and come-what-may. No, you want to develop an action plan and work it as much as possible to get better search engine ranking results. I'm going to talk about why you need an SEO work plan, how to create one,…
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