Monthly Archives: January 2019

What Is A Buyer Persona

What Is A Buyer Persona? What is a buyer persona, and what does it have to do with search engine optimization? Good question - let's answer why it matters to your SEO efforts. But first, a definition of buyer persona - "a semi-fictional representation of your ideal customer based on market research and real data…
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Website Troubleshooting

Website Troubleshooting Tools Website troubleshooting is damn near impossible without using some tools. It's like fixing a car without wrenches and screwdrivers.  So, what tools do you need to figure out what's wrong with your site? Glad you asked! Here are a few you can use. Google Analytics As a Website Troubleshooting Tool If you're…
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