What Are The Best SEO Tips For Better Visibility?
What are the best SEO tips? Hell, if you ask five SEO pros, you'll get about 25 different answers. We all have an idea or two about what the best tips are. That being said, here's three that are near and dear to my heart!
SEO tip #1: Create unique, useful, optimized titles and descriptions.
Did you know the #1 ranking factor is an optimized, well written, interesting title tag with your chosen keyword phrase? It sure as hell is! I like to joke about the lowly title tag, but it can a few things for you:
Increase the page's click-through rate (CTR) by being useful, interesting and unique. The more searchers who click on your page, the more likely this page will bubble up higher in SERPs, because this is a signal to Google that the page must offer value.
The title tag should describe what the page is about. You have about 55 characters to do this, so brevity is critical, but use your keyword phrase for the page and really make an effort to create title tags that stand out in the SERPs. If you're a bricks and mortar business, be sure to mix in geographical terms, such as city, zip codes, neighborhoods, transit stations, etc., to take advantage of best local SEO practices.
Do the same thing for the description tag. I know it's not a ranking factor, but again, it can boost the CTR for the page, and what happens when more people click on your page? That's right, Google tends to boost these pages higher up the SERP ladder. Use your keyword phrase in the description, and work hard to communicate what the page content is about.
SEO Tip #2: Create the best, most useful content on each web page that really answers the searcher's questions.
Take advantage of the Google Hummingbird algorithm update by creating in-depth content when possible. Really dig and answer your prospect's questions about your products and services. Sometimes in-depth means 300 words; sometimes it's 2000 words.
Answer the who, where, why, when and how in your content to show web searchers you know what the hell you're talking about for your products and services.
If your web pages can't be updated regularly, or if you can't add new pages, now is the time to begin blogging and drive readers to your static HTML web pages. Whatever content marketing strategy you choose, show off your subject matter expertise by putting it in pages and posts for your prospects, umkay?
SEO Tip #3: Set up and review Google Search Console regularly.
I can't tell you how many of my students have never considered verifying Google Search Console and using it to troubleshoot web site issues. Whether it's a crawling issue, malware injection or manual penalties, most of the time you can find the problem with your site not being indexed and ranked in Webmaster Tools.
Take the time now to verify it, and go through each section of the dashboard to become familiar with the information given to you by Google. It's valuable, it's worth it, I promise you!
Log in to your dashboard every couple weeks and review the data. If you're doing SEO the "white hat" way, you should have a trouble-free dashboard to review.
What are your best SEO tips? Anything that's more useful than what's written here? Here's a bonus SEO tip that wouldn't occur to most marketing folks.
Want more than just SEO tips? Join Invenio SEO at one of their classes - see your learning choices here and register today. Or, if you need to manage your time with more flexibility, take our online SEO course now!
Until we meet again, stay safely between the ditches!
All the very best to you,
Nancy McDonald
