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XML Sitemap

An XML Sitemap Can Boost Site Visibility In Search Results One of the most common website elements I see missing is an XML sitemap. This post is going to explain what it is, why it's important, and how you can add one to your site if you are one of the guilty ones! What Is…
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Log File Analysis

Log File Analysis As An SEO Tool Not many web owners know or understand what a log file analysis task is, but I think every webmaster should be familiar with what it is, because doing this exercise uncovers so much intelligence about how your site is being crawled on both a micro and macro level.…
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What Is Domain Authority

What Is Domain Authority? People have been asking what is domain authority, and hearing that it's similar to Google Page Rank. That is definitely not true. Because it's caused so much confusion - and commotion - I thought I'd talk about it a little bit. Let's make it clear - it is a thing. The…
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Why Does That Site Rank Higher?

Why Does That Site Rank Higher Than Mine? This is a story of butt hurt; specifically it's a story of two organizations trying to rank for the same keyword phrase, and one outfit feels like the other "stole my keywords!" There's a huge food fight on Facebook with the butt hurt organization asking "why does…
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