Category Archives: Content Management & Writing

Why Does That Site Rank Higher?

Why Does That Site Rank Higher Than Mine? This is a story of butt hurt; specifically it's a story of two organizations trying to rank for the same keyword phrase, and one outfit feels like the other "stole my keywords!" There's a huge food fight on Facebook with the butt hurt organization asking "why does…
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What Is A Buyer Persona

What Is A Buyer Persona? What is a buyer persona, and what does it have to do with search engine optimization? Good question - let's answer why it matters to your SEO efforts. But first, a definition of buyer persona - "a semi-fictional representation of your ideal customer based on market research and real data…
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Keyword Stuffing

Keyword Stuffing Comments From Google's John Mueller Keyword stuffing was an old, old SEO tactic back in the late '90's used by webmasters to artificially boost a page in search engine rankings. You keyword stuff a page by writing some content, and you can either randomly insert the phrase you want the page to rank…
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What To Blog About

What To Blog About When You're Out Of Topics What to blog about when you've hit a creative brick wall and don't think there's anything left to create articles on - here are some ideas you can use right now. Do you think you're in a boring industry that has no unique stories or information…
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