How SEO Works Let's talk about how SEO works. I'm going to cover the basics to give you an idea of the steps you need to complete to get your pages and posts to show up higher in search results. First, it's all about keywords and phrases. As I like to say: "If you don't…
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Owned Media
Owned Media & SEO Owned media is part of three things - earned, paid and owned. I previously talked about earned media here. This post will talk about owned media and your SEO efforts. Let's start with a definition. Media like this refers to online properties that showcase content you've created and that you own…
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Earned Media
Earned Media & SEO Earned media is attention your company, brand or site - or a combination - receives for no payment. Thus, it is "earned." It can also be thought of as organic promotion - not paid for, but gotten through various third parties. It definitely helps your search engine optimization efforts. Since you…
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Website Ranking
Does Website Ranking Matter Anymore? Website ranking is a success metric all businesses hang their hats on. While this is not necessarily bad, it's not the ultimate goal that any company should shoot for. Let's see why I say this. First, I've seen sites with a high website ranking on Google that has done nothing…
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