A Digital Marketer Who is a digital marketer today? I use the word "today" deliberately, because even as recently as a year ago, a digital marketing expert was not doing things she's responsible for today. Last week, I talked about what digital marketing is; now I'm going to talk about the digital marketer herself. For…
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editorial calendar
3 Editorial Calendar Benefits An editorial calendar that you create for your marketing team will benefit your marketing program in these three ways. Let's explore them a little bit more. A plan to create and promote content throughout the year - hopefully you are planning marketing campaigns weeks in advance, not in a matter of…
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creative writing ideas
12 Creative Writing Ideas (For Your Blog) Creative writing ideas for your blog can sometimes dry up faster than a sandy beach at high noon on a 90 degree day, can't they? I'm not immune to running out of ideas myself, and I have several sites I go to for topics of interest in search…
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seo skills
6 SEO Skills To Succeed These six SEO skills aren't necessarily unique to our profession; as a matter of fact, they can be applied to pretty much any job or career, but I've been doing this since 2004, and while others may say there are other, more important skills, I consider these to be essential…
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