Category Archives: Invenio Blog

Paid Media

What Is Paid Media? Paid media is a fancy term for paying money to have some content show up somewhere on the internet to reach an intended audience. Depending upon the platform, you may also see it referred to as "sponsored content." Why would you even consider paid media if you're working your butt off…
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Online SEO Courses

More Online SEO Courses Are Available! Well, I've been rolling out more online SEO courses - individual course modules - for those who just want to do some very limited, very short SEO training. I'm using Digital Chalk, an online learning platform that's ridiculously easy for you to use. Just register with an email address…
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Keyword Density

Keyword Density - Is It A Thing? Keyword density. I wish, wish, wish I had a dollar for every conversation I've had on this "ranking factor," "SEO metric," "important optimization technique," - these are terms I've heard describing it and more. None of them are true. There is no such thing as keyword density. Seriously,…
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Screaming Frog

Screaming Frog - The Multi-Purpose SEO Tool Screaming Frog is an SEO tool that I consider to be the "Swiss Army Knife" every optimizer needs in her toolbox. I'm going to give you a few reasons why I highly recommend purchasing this tool, especially if you only have the budget for one SEO software application.…
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