Category Archives: Invenio Blog

What Is Domain Authority

What Is Domain Authority? People have been asking what is domain authority, and hearing that it's similar to Google Page Rank. That is definitely not true. Because it's caused so much confusion - and commotion - I thought I'd talk about it a little bit. Let's make it clear - it is a thing. The…
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Why Does That Site Rank Higher?

Why Does That Site Rank Higher Than Mine? This is a story of butt hurt; specifically it's a story of two organizations trying to rank for the same keyword phrase, and one outfit feels like the other "stole my keywords!" There's a huge food fight on Facebook with the butt hurt organization asking "why does…
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Google Search Console Changes

More Google Search Console Changes Are Coming Welp, Google Search Console changes are right around the corner. The Official Google Webmaster Central Blog recently posted about what's coming up later this year - in March, to be exact. I don't know about you, but despite the fact that I pride myself on my personal motto…
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What Is A Buyer Persona

What Is A Buyer Persona? What is a buyer persona, and what does it have to do with search engine optimization? Good question - let's answer why it matters to your SEO efforts. But first, a definition of buyer persona - "a semi-fictional representation of your ideal customer based on market research and real data…
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