Category Archives: Invenio Blog

What Is Interactive Media

What Is Interactive Media? Just what is interactive media, and why should you care? Well, first off, interactive media or content is information that you actively take actions on when consuming it. You are doing something. Interactive media types include: Assessments - find out things like your personality type, health conditions, etc. Calculators - figure…
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SEO Work Plan

Create An SEO Work Plan Doing SEO work shouldn't be seat of the pants, disorganized and come-what-may. No, you want to develop an action plan and work it as much as possible to get better search engine ranking results. I'm going to talk about why you need an SEO work plan, how to create one,…
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Keyword Research

Do Keyword Research To Rank Better Keyword research is to me, still to this day, the most fundamental task you do as an SEO professional. And yet, so many of my students and clients have never done it! In this post, I'll go over: Why it's so important How to do it How to analyze…
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content audit

Doing A Content Audit To me, a content audit is like deep cleaning your house, whether it's just one room or the whole damn thing. Inventorying what you've published lets you do several things: You can see if there's old, outdated content that's no longer relevant You have "thin," or incomplete content that could be…
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