Log File Analysis As An SEO Tool Not many web owners know or understand what a log file analysis task is, but I think every webmaster should be familiar with what it is, because doing this exercise uncovers so much intelligence about how your site is being crawled on both a micro and macro level.…
Read more
What Is Domain Authority
What Is Domain Authority? People have been asking what is domain authority, and hearing that it's similar to Google Page Rank. That is definitely not true. Because it's caused so much confusion - and commotion - I thought I'd talk about it a little bit. Let's make it clear - it is a thing. The…
Read more
Why Does That Site Rank Higher?
Why Does That Site Rank Higher Than Mine? This is a story of butt hurt; specifically it's a story of two organizations trying to rank for the same keyword phrase, and one outfit feels like the other "stole my keywords!" There's a huge food fight on Facebook with the butt hurt organization asking "why does…
Read more
Google Search Console Changes
More Google Search Console Changes Are Coming Welp, Google Search Console changes are right around the corner. The Official Google Webmaster Central Blog recently posted about what's coming up later this year - in March, to be exact. I don't know about you, but despite the fact that I pride myself on my personal motto…
Read more