Category Archives: SEO Tactics

Google Search Console Changes

More Google Search Console Changes Are Coming Welp, Google Search Console changes are right around the corner. The Official Google Webmaster Central Blog recently posted about what's coming up later this year - in March, to be exact. I don't know about you, but despite the fact that I pride myself on my personal motto…
Read more

What Is A Buyer Persona

What Is A Buyer Persona? What is a buyer persona, and what does it have to do with search engine optimization? Good question - let's answer why it matters to your SEO efforts. But first, a definition of buyer persona - "a semi-fictional representation of your ideal customer based on market research and real data…
Read more

Website Troubleshooting

Website Troubleshooting Tools Website troubleshooting is damn near impossible without using some tools. It's like fixing a car without wrenches and screwdrivers.  So, what tools do you need to figure out what's wrong with your site? Glad you asked! Here are a few you can use. Google Analytics As a Website Troubleshooting Tool If you're…
Read more

Paid Links And SEO

Paid Links And SEO Two great examples of paid links and SEO crossed my desk this week. We are doing outreach to experts and influencers in a certain industry by asking them to share a blog post with their followers. Here are the two responses: They're both pretty blatant. The sites didn't look all that…
Read more