Category Archives: SEO Tools

Robots.txt Files & SEO

Robots.txt File And SEO New SEO specialists often aren't clued in as to what the robots.txt file is all about. That's a damn shame, because this little file can absolutely kill you, humble you, if it's put in place - properly or not - and noobs don't know about it! This is a file (duh!)…
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Creating LinkedIn ShowCase Pages

Create Optimized LinkedIn Showcase Pages For Products and Services I've said it before...I love LinkedIn. It's more powerful than most people understand, and one of the most uses you can leverage is to create a company page and associated showcase pages that can be optimized using your preferred keyword phrases you'd like to show up…
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Create A LinkedIn Company Page

A LinkedIn Company Page That's Optimized Will Boost Your Visibility and Business Did you know that creating a LinkedIn Company Page can boost your business by increasing your visibility? It's true! I love me some LinkedIn. The free version is so powerful, it's completely misunderstood and woefully under-utilized. A lot of folks think it's just…
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Two Dangers of Social Media

Two Dangers of Social Media Good day! Let's go dark and stormy today by talking about two dangers of social media, shall we? I see two types when I'm teaching students or advising clients: Posting items that have NOTHING to do with your business offerings, and can actually negatively impact your branding Not responding to…
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