What Is Digital Marketing?
Some high level answers to the question "What is digital marketing?" will be answered by me Thursday, July 30th at 4PM at Morgan State University. I'm now working with the University of Maryland Small Business Development Centers to help folks successfully start their new companies. You can register here.
I'm excited to present some digital marketing and SEO basics to new business owners, those who are getting ready to launch a new business, and anyone who's entertained the thought of going into business for herself.
From 4 - 6PM, I'll cover these topics:
- The benefits of SEO
- Finding the right keywords for your website
- Writing content for the human reader that is search-engine friendly
- Blogging for your business
- Social media marketing
- Measuring website performance with Google analytics
- Discovering website issues with Google Search Console
I'll make this interactive by bringing up some websites and showing some examples of how to use digital marketing, along with SEO to get your target audience to your web pages from search results and social media sites. You'll walk away with some new ideas about how you can boost your website's search engine visibility to your target audience.
The presentation will be at:
Earl G. Graves School of Business and Management
Morgan State University
1700 E. Cold Spring Lane
McMechen Building, Room 404
Baltimore, MD 21251-0001
Please help me spread the word about this informative seminar, won't you? If you know a business owner who's struggling to get her arms around marketing her website and blog, this presentation is a great start for her to brainstorm some new ways to get better website
Until we meet again, keep it safely between the ditches!
All the very best to you,
Image courtesy of flickr.com