Two Free Google SEO Tools For Your Website Analysis and Performance

There are two Google SEO tools that can help you analyze how well your site's pages are performing and whether or not your site has crawling issues.

Let's explore each of these in a little more detail.

Google Analytics

This is a free website performance measurement dashboard. Simply set up a Google account, create your Analytics account, get the javascript code and install it as per the instructions, then in a couple days, you'll begin getting performance data to analyze.

For each page on your site, you can measure the following metrics:

• Number of visitors
• Number of sessions (visits)
• Time spent on each page
• Time spend on site
• Bounce rate

You can also see which search engines, social media sites and non-search engine sites are sending visitors to your web pages.

You can create custom dashboards and reports to hone in on the information that matters the most to you and your marketing team.

You can go very deep into Analytics and explore it thoroughly to uncover even more features. There's a Real Time measurement that shows you how many visitors are on your site, and which pages they're looking at.

You can also create web site goals and measure them. The most common goals I've seen set up are how long a visitor stays on a site or page; how long a video is viewed; number of downloads; contact forms filled out, and many more.

If you already have Google Adwords set up and running, you can integrate that information into your Analytics dashboard to see even more data in one place.

This is a crucial SEO tool to figure what parts of your web site are working better than others. Go here to get started.

Google Search Console

Formerly known as Google Webmaster Tools (I actually like that name better), this free service from Google is different from Analytics in that it tells you if Google is having issues accessing your site, and what those issues are.

Search Console shows you information like:

• Manual penalties
• Crawling errors
• Indexing rate
• Relative ranking for keywords
• Keyword phrases your pages showed up for in search results
• Click through rate per page

Even more importantly, you can see which pages of your site are mobile friendly or not, and the speed at which they load. You get helpful information about how to make your pages more mobile friendly for better performance.

Much like the Adwords account, you can integrate Search Console into Google Analytics. All you need to do is verify your Analytics account in one easy step.

There's much more, so head on over here to set it up and view data.

If you'd like to know more about Google SEO tools, or SEO in general, check our courses and sign up for one soon - you'll be glad you did! You can also learn SEO online from us!

Until we meet again, keep it safely between the ditches.

All the very best to you,

Nancy McDonald