Get Found On Google - 3 Ways
How can your site get found on Google? There are several ways to do this, and this post is going cover in brief detail 3 ways you can improve your Google search results.
Great Content Will Help You Get Found On Google
The first way you can show up higher in search results is by writing great content. What this means is explaining in-depth your product and service offerings. Use the old newspaper formula to create detailed content that answers your prospect's questions - who, what, where, when, why, how.
If you really know who you sell to - also known as your marketing persona - then you've done some work on knowing what her pain points are. Write your content to answer her questions about how you can solve her pain points better than the competition. Detail how you are different from your competitors, and what the biggest benefit she'll gain by contracting with you.
Nowadays, Google's search algorithm rewards pages that have incredibly useful, unique, help information that goes to necessary depth to explain the subject matter to web visitors, so don't worry if you have long content on a page. That's actually good, depending upon the subject.
Get Found On Google With On-Page SEO
Next, be sure to use a keyword phrase that your searchers are plugging into Google, and use that phrase not only in the content itself, whether it's a static web page or blog post, but also use that keyword phrase in:
- Title tag
- Meta description tag
- Image alt text tag
- H1 tag
- H2 tag
- URL
By optimizing these web page/blog post elements, you stand a great chance of showing up higher in search results for your target audience.
Use Local Business Listings to Get Found On Google
Do you need actual people to come to your place of business, or do you serve a specific geographical area? If so, then you need to set up and optimize important local business listings to get found locally. You should also sprinkle geographical information throughout your title and description tags as well. Here are just some of the most important local business listings you can create:
- Google My Business
- Merchant Circle
- Manta
- Yellow Pages
- Super Pages
- Best Of The Web
- City Search
- Dex
- Dun and Bradstreet
- Hot Frog
- Yelp
- Super Pages
There are more, but these are a good start.
If you'd like to know more about how to get found on Google for all of your web pages and blog posts, let Invenio SEO teach you how to do it the "white hat" way. You'll be glad you did!
You can also learn SEO online - read on!
Until we meet again, stay safely between the ditches!
All the very best to you,
Nancy McDonald
Image courtesy of Master isolated images at FreeDigitalPhotos.net
