Category Archives: Invenio Blog

SEO Terms

6 SEO Terms Translated For Non-Marketers SEO terms confound non-marketers. SERP, bounce rate, no follow, no index, crawler, bot, spider...these terms make no sense! Much like if I were to say to you while on a downwind run, I pulled the boom vang tight and was running wing a wing, if you're not a sailor,…
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Google Updates

Keeping Pace With Google Updates Google updates come almost daily, if not a couple times per week. My students always ask how I keep up with the latest news and updates about the search formula. Through trial and error and recommendations, I've compiled a short list here for you to consider looking at daily. If…
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link building strategies

Link Building Strategies From Easy To Hard Link building strategies have always been a large part of website visibility efforts. But ever since the Google Penguin algorithm penalty that hit links hard by de-ranking sites with profiles that don't comply with Google webmaster guidelines, it's gotten really hard and downright tricky. I'll admit, it's the…
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SEO Jobs

3 Different SEO Jobs You Can Specialize In SEO jobs can be rather specialized, and if you're not willing to do every on-page or off-page SEO function that exists, here are three areas you may want to specialize in that are in heavy demand. Link troubleshooting/building - Ever since Google Penguin rolled out back in…
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