2 SEO Techniques for 2015 And Beyond

I'm not so sure these SEO techniques are "new," but let's just say they are picking up steam, shall we? "New" is relative in SEO; pretty much everything we do has been around for at least a few years, but here's what I see as getting to be more important in 2015. Your opinion and mileage may vary!

Mobile Friendly SEO Techniques

If you keep up with the latest Google changes, then you know that in the last few months, Google has been talking plainly (for once) about how important mobile-friendly sites are. You can create a mobile-friendly site with responsive web design that I previously discussed.

Not only should your template be able to accommodate multiple mobile devices, but Google also announced they are introducing mobile-friendly ranking signal changes on April 21, 2015. This is stunning to me; I've never known Google to announce this far in advance, let alone any time, about a ranking signal change. This is most likely because this one isn't punitive, but it's meant to favor and boost those sites that acknowledge going mobile is the reality of internet searching.

At SMX West, Google furthur clarified that this mobile ranking signal could also occur in real time and be used on a page by page basis. This is good news, because as soon as you make a site or pages mobile-friendly, Google will crawl, index and rank them. And, if you're budget-strapped, you don't need to sink a butt load of money into making your entire site mobile friendly, but if you can implement it on a page by page basis (making your most important pages mobile friendly), then your efforts will be rewarded for those pages.

That being said, I'm a big fan of converting your entire site, but at least you can do it at your own financial pace.

Structured Data Markup Language SEO Techniques

Again, strucured data markup isn't new, but it's finally becoming a little more maint stream. I'm both happy and sad to see this. Happy, because more and more of my students and clients recognize the value of implementing schema.org (as it's also called), but sad because now a powerful technique that hasn't been used much in the past will be more common, and less of an SEO edge.

Incorporating schema.org into your pages allows the crawlers to more easily read the content of your web page. Anything we can do to make the crawlers like our site more than those of our competitors is always a good thing.

There are multiple ways to put schema.org into your pages, and the first step you need to do is to see how much help it can be to your site. It may be the only thing you mark up is your physical address to get a little boost on local SEO, or it may be that you can apply structured data markup language to all of your product or event pages.

Either way, it's worth investigating to see how much you can implement. Now is the time to get going before your competition does!

Want to know more about going mobile friendly and schema.org? Join us in an SEO training course soon, and start improving your web pages to get better search result visibility.

If you prefer to work at your own pace, take our SEO training online.

Here's a technique for doing competitive intelligence analysis for SEO to see what your online competition is up to.

Until we meet again, keep it between the ditches!

All the best to you,

Nancy McDonald